Icelandic tourism campaign mocks Facebook's metaverse announcement, introduces 'Icelandverse'

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(NEXSTAR) – Iceland’s folklore usually speaks of elves, but the place provides some globe-class trolls, far too.

A new tourism campaign from Pay a visit to Iceland is satirizing Mark Zuckerberg’s metaverse aspirations, and even functions a Zuckerberg lookalike touting the (essentially tangible) realities of the “Icelandverse.”

“Hi, and welcome to this very organic setting,” the video’s host tells viewers from within his modern-day, small area. “Today, I want to chat about a innovative tactic on how to join our environment with out becoming super bizarre.”

Sporting an all-black outfit and sporting a shut-cropped hairdo just like Zuckerberg’s, the host goes on to show the “immersive” nature of the Icelandverse, which attributes h2o that is “wet” and skies you can see “with your eyeballs,” amongst other normal phenomena. There are also actual “humans you can join with,” he claims.

“The Icelandverse is a world with possibilities so limitless, it’ll be right here eternally,” he states.

The mockery did not conclusion there. The marketing campaign — called “Inspired by Iceland” — describes the Icelandverse as “an immersive open-world encounter hundreds of thousands of several years in the producing, that will allow for individuals to be existing with every single other in captivating genuine-daily life areas.”

Supporters of the campaign took to Twitter to share their amusement, with quite a few calling it hilarious and a single even lauding the video clip as “a tonic for the harmful net.”

Zuckerberg had shared his actual announcement about Facebook’s metaverse programs in late Oct, along with information that Fb, Inc. would be rebranding alone as Meta in line with the company’s most current vision.

The thought of the metaverse, having said that, has been all over extensive in advance of Fb even existed. Typically explained as the successor to the web, futurists and tech gurus have envisioned the metaverse as a position where our physical realities converge with several digital encounters in a shared digital area.

Zuckerberg, in an accompanying video, described his intentions with Meta, proclaiming the firm was aiming to create platforms that would permit end users do “almost something you can imagine” — or at least interact, do the job, shop, and engage in game titles with the help of Meta’s virtual platforms.

“You’ll move throughout these activities on various equipment — augmented reality eyeglasses to stay present in the physical planet, virtual fact to be thoroughly immersed, and telephones and desktops to bounce in from current platforms,” he defined, in aspect, in an open up letter.

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